Way To Health

The Academy for Behavioral Change



Patient engagement and behavioral change is difficult. Learn the ABCs from experts in the field.



10 min By Mohan Balachandran on Tue Feb 27, 2018

BE 101 - Introduction to behavioral economics

Behavioral economics is a somewhat recent field of study. Its impact is increasingly felt in multiple domains. This article is an attempt to provide a brief overview of behavioral economics and compare it with "traditional" economics. Some core concepts are introduced. Our next article will focus more on each of these concepts with examples from health care.