Way to Health

Our work on COVID-19 response - insights and solutions

Evidence Based Patient Engagement

Leverage tools and techniques developed by researchers and clinicians across 200+ programs, 1,250,000+ patients and 75+ peer reviewed publications

Investigate and deploy personalized engagement strategies to improve health outcomes

Trusted by leading research and clinical organizations across the country

Human behavior is the final common pathway for nearly every advance in medicine

We bring behavioral science and patient engagement together to achieve measurable change.

Patient engagement has been called the blockbuster drug of the 21st century. Current patient engagement tools focus on clinical protocols and ignore the human element. We grew from a need to research and apply behavioral science techniques specifically in healthcare.

For Health Systems

Drs. Sindhu Srinivas and Adi Hirshberg, Maternal Fetal Medicine, Penn Medicine

Reduce Readmissions

With the move to value based care (VBC) and increased risk bearing contracts, proven solutions to reduce readmissions are needed. Leverage evidence based programs such as Heart Safe Motherhood that have reduced readmissions by 80%.

Enable the move to home based care

With the downward pressure on costs and the increasing importance of telemedicine and remote monitoring, proven solutions focused on specific domains will allow organizations to roll out programs systematically.

Improve patient satisfaction and quality

With the increased prevalence of consumer driven healthcare, ratings and reviews are increasingly important in health care decisions. Programs available are continuously monitored and consistently measure in the 80s and 90s for patient satisfaction while maintaining or improving quality of care.

For Researchers & Innovators

From L to R- Drs David Asch, Kevin Volpp, Scott Halpern, Mitesh Patel, Kit Delgado, Shreya Kangovi, Perelman School of Medicine

Innovation and research require flexibility. Integration with the EHR opens up additional opportunities. Trials can be run locally or virtually. Way to Health has run virtual studies across 50 states.

Automate multiple aspects of running an RCT

Innovation should be backed by evidence. Randomized Controlled Trials (RCTs) are the gold standard to generate evidence in healthcare. Our background and genesis can help guide the the setup of innovation projects to gather data to support (or reject) hypotheses. Automation built into the system can help doing this quickly and minimize personnel costs.

Iterate quickly and cheaply

Research and innovation are usually constrained by cost and/or time. Our library of proven projects can serve as a base to help achieve quick successes. Open inboxes can help engage patients directly to gather data to understand patient needs. These can then be automated as needed.

Project Spotlights

Some of the successes we are proud of

COVID Vaccine Community Clinics

In a concerted effort to address racial inequities. Penn Medicine partnered with Mercy Health, local pastors and the community in West and Southwest Philadelphia, to set up a community vaccination clinic. The goal was to vaccinate 500 individuals who met the 1A or 1B criteria set forth by the city. Way to Health provided the texting and IVR backends to enable registration and appointment scheduling prior. 557 patients were vaccinated. The next clinic on Feb 27th intends to vaccinate 750. The one after that will hopefully vaccinate 1500.


7500 citizens vaccinated over 6 clinics

Zero wait times

Patients scheduled and pre-registered (no lines)

NPS score of 90+ (1330+ responses)

Features Utilized
Bulk messaging IVR and text based communication SMS Conversations Automated slot availability
Read more
Remote Monitoring

A Penn Medicine program that automatically checks in with patients at risk for complications of COVID-19 who are self-isolating at home. Patients are monitored 24x7 via text message and escalations managed by a nursing team with full EHR Integration.


20,000+ patients managed

Reduced mortality by 68%

$2.3 Million savings over 100 days

Patient NPS score of 80

Call backs within 30 mins

Features Utilized
SMS Conversations EHR Integration
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Heart Safe Motherhood
Womens Health

Reduce 7-day readmissions for hypertension among postpartum women and creating a national leadership model to meet ACOG guidelines


Increased guideline adherence by 80%

Reduced 7 day readmission by 80%

Features Utilized
SMS Conversations Blood pressure cuff Automated alerts EHR Integration
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BCFG Flu Mega Study

This is a mega trial with planned enrollment of 150,000 patients across Penn Medicine and Geisinger Health system. The intent was to simultaneously test out 19 different nudges to figure out how to increase flu vaccination rates. The secondary intent was to use learnings from this to inform COVID vaccination efforts. The best performing nudge increases uptake by 11% over previous year baselines. The study was replicated with Walmart with 800,000+ participants.


Increased uptake by 11% over baseline

Text messaging effectiveness

Features Utilized
Arms and randomization Appointment Based Schedules SMS Conversations
Read more

Let us tell you more

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Latest Content

Way to Health mentions, publications and content

Press Penn Medicine Maternal Mortality Prevention Innovation Selected for Federal Racial Equity in Postpartum Care Program

HSM is a flagship program that is managed by Way to Health. As the article details, the program has been through multiple iterations and now is the standard of care across all of Penn Medicine and increasingly in other intitutions in the country. The efficacy of the program has been proven in multiple clinical trials and has shown reduction in readmissions by up to 80%.

Publications Community-Based COVID-19 Vaccine Clinics in Medically Underserved Neighborhoods to Improve Access and Equity, Philadelphia, 2021–2022

Heather Klusaritz PhD, MSW, Emily Paterson MPH, Courtney Summers MSW, Nida Al-Ramahi MHA, Nawar Naseer PhD, Helena Jeudin BS, Yuhnis Sydnor BA, Maurice Enoch BA, Nieemah Dollard, Kevin D. Young BA, Neda Khan MHCI, Jeffrey Henne BA, Anna Doubeni MD, Nishaminy Kasbekar PharmD, Yevgeniy Gitelman MD, Patrick J. Brennan MD, Kent Bream MD, Carolyn C. Cannuscio ScD, Richard C. Wender MD, Rachel Feuerstein-Simon MPA, MPH


We describe the efforts of an academic medical institution to implement community-based COVID-19 vaccine clinics in medically underserved neighborhoods in Philadelphia, Pennsylvania. Over a 13-month period (April 2021–April 2022), the initiative delivered 9038 vaccine doses to community members, a majority of whom (57%) identified as Black.

Blog A Year in Review - 2021 in Numbers

2021 was a big year for Way to Health - not only for our team and product, but for the army of amazing researchers and clinical care teams that develop and manage interventions on our platform.

Blog Stayin' Alive

My most recent fun ("fun") technical challenge: at the intersection of application behavior, network behavior, OS behavior, and far more TCP details than I normally deal with as an application developer.